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Introducing Sony BRAVIA 7 II and BRAVIA 9 II:
The first BRAVIA TVs powered by Sony’s new True RGB technology.

Sony is one of the biggest names in consumer electronics, and they believe that Sony True Micro RGB TV is their most important product launch in years. These True RGB TV’s have some of the best images we’ve ever seen. BRAVIA 7 mk. II and BRAVIA 9 mk. II True RGB TV’s offer the best of both worlds; the amazing colors of the best OLED TV’s, along with the brightness that makes LED TV the best choice for brightly lit rooms. They offer these benefits: 

• Truly vibrant colors, vivid and rich
• Colors with deep contrast, very accurate and true
• Consistent color, even in “real world”, brightly lit rooms
• A wider-angle picture that looks good even when you are seated off-axis, at the side, as often happens at a party

Sony is debuting two series of True RGB technology for 2026, BRAVIA 7 mk. II and their flagship BRAVIA 9 mk. II. First lets briefly discuss the also-new for 2026 LED TV’s, BRAVIA 3 Mk II. This more affordable series still has very good picture quality, in screen sizes from 50” to 100”, with a couple of significant upgrades vs the BRAVIA 2025 models. 

The big advantage: BRAVIA 3 Mk II supports Sony’s XR Processor. Why does that matter?  BRAVIA 3 Mk II are native 120 Hz refresh rate panels. The picture smoothness with movement, when actors run across the screen or a ball is thrown downfield, is much improved vs last year’s sets. Second, all 4 BRAVIA 3 Mk II HDMI inputs support HDMI 2.1, a huge jump in bandwidth vs HDMI 2.0. So connected sources support 4k at 120Hz or 8k @ 60 Hz. 

Let’s briefly review LCD and OLED technology’s strengths and drawbacks vs Sony’s new True RGB technology. In an LED (Light Emitting Diode) TV, LED chips are the first layer, generating white light and back-lighting a second layer, the liquid crystal display. In the LCD layer, color is created by using red, green and blue crystals in each pixel. The screen itself is the 3rd layer, rejecting the ambient light in the room while delivering the picture to our eyes. This 3-step process isn’t a very direct way to go. Really rich color to accompany a bright, sharp picture may be lacking.

OLED TV’s have become very popular because each pixel is an individual light, capable of emitting a red, green or blue light directly rather than a light behind a color adding layer. OLED colors tend to be very good. But OLED’s drawback is that pictures are usually not as bright as LED TV. Today’s best OLED tv’s measure about 1,600 nits of brightness in a 10% window.  

In a Sony True RGB TV, brightness can be as much as 4,000 nits in a 10% window - over twice the color volume as a top-quality OLED TV. Sony True RGB TV offers the promise of the best of both worlds. Thousands of individually controllable red, green and blue LED chips create the light directly. 

In Sony’s True RGB flagship BRAVIA 9 Mk II and BRAVIA 7 Mk II, each Micro RGB LED is both fully controllable and dimmable. It’s not simply about having more sources of light (it does), but also more control. The power to each Micro RGB chip can quickly be both turned on, and off. True RGB TV is a bit like a new computer that is faster, and also has a better operating system.

What do you see when watching action scenes in movies and sports with True RGB? You get the riot of color we’ve come to expect from the best OLED TV, along with the brightness of LED.  Additionally, you’ll see great contrast and clarity.  Imagine a hockey puck moving quickly across a white ice rink. Each Micro RGB LED gets turned on, and turned off again, quickly. You don’t see “ghosting” or a trailing stream of black behind the puck, like a comet trail – you simply see the puck. 

What are the similarities between the flagship BRAVIA 9 Mk II and BRAVIA 7 Mk II?  First, in both sets, colors stay consistent off axis. Some LCD screens have washed-out colors when you’re watching from off to one side, rather than straight on. BRAVIA 9 Mk II and 7 Mk II True RGB diodes ensure minimal off-axis color shift. 

Both series also share a technology called Zoom Voice. You can turn up the dialog, and at the same time turn down the back- ground noise. Being able to control the relative volume of the actor’s voices can be helpful at night, when others in your home may be asleep, and you’re reluctant to raise the overall volume.

Both BRAVIA 9 Mk. II and 7 Mk. II also offer native integration with Sony wireless rear speakers and wireless subwoofers – great for apartment dwellers, and others who cannot easily run wires.

What are the differences between BRAVIA 9 Mk. II and BRAVIA 7 Mk. II? The first is brightness. BRAVIA 9 Mk II has more individual dimmable LED’s vs BRAVIA 7 Mk II. BRAVIA 9 Mk II exceeds 4,000 nits of peak brightness in a 10% window, even brighter than BRAVIA 7 Mk II. You get great black levels; colors look amazing.

Second, improved anti-reflective technology. BRAVIA 9 Mk II from 55” through 85” has a new, patent-pending deep black contrast screen technology. You can shine a flashlight at the screen, and be amazed at the way BRAVIA 9 Mk II absorbs it.  (The BRAVIA 9 Mk. II 115” TV does not as yet have that technology). 

Why does Sony call this True RGB technology? Some TVs that claim they use RGB LED chip technology only actually use two diodes - one blue, one green - to create a magenta color. Sony uses 3 independent diodes for brightness and color: one each red, green, and blue. You get real benefits when you watch your favorite movie or ballgame. 

To sum up, you’ll want to visit us for a demo of Sony’s new True RGB TV technology, so you can see it for yourself.  You’ll see excellent performance vs the best of current TVs in these areas: 

• Brightness, especially in rooms where you cannot control the ambient light from windows and lamps
• True to life color.  Black levels are very good, and rich, vivid color reproduction, with deep contrast, is the result
• Fast-action motion, as you see in sporting events and action movies, is detailed, crisp and well controlled 
• Off axis viewing, as you’d expect when you have lots of guests over for a movie or the big game, is almost as good as the best seat in the house

At Gramophone, we’re eager to show you the latest in TV technology, and we can assure you that you will be impressed. Thank you for reading this, and feel free to reach out to us: ask@gramophone.com